Jovita Moore

22 January 2018

     Jovita Moore, an Emmy award-winning news anchor at WSB-TV in Atlanta, Georgia, encourages people, “to not only talk about it but be about it.” She earned a B.A in Literature from Bennington College and an M.S in Journalism from Columbia University Graduate School of Journalism. 

     In all of my interactions with Jovita, she has been jovial, welcoming, and warm. While visiting WSB-TV, it was apparent how well respected Jovita is from observing her interactions with others from newscasters to the make-up artist. Various people spoke to me about Jovita’s intelligence. Multiple people chimed in to answer the question, “What is your superpower?” The resounding answer was Jovita’s ability to balance the demands of career and motherhood effectively; you can call her the juggler. She said she strives to do her best and a colleague called her a “super mom.”

     You may be surprised to find out that Jovita did not grow up thinking of herself as a leader and she did not dream of becoming a news anchor. Jovita, an only child who grew up in a single parent household, followed her mother’s lead and “observed more than anything”. Her mother was pivotal in her life and taught Jovita many lessons including how to be a hard worker. Growing up in an apartment without a car started to form some of the goals Jovita had for herself such as getting a driver’s license, going to college, and owning a home. 

     Jovita has always been social and enjoys being around others. However, she took on her first leadership role at sixteen outside of school while working at the supermarket. She volunteered to help train new employees to help them feel comfortable, and so she could teach them how to perform tasks the correct way. Jovita continued stepping up in college in work roles at her on-campus job and internships. For example, as the only intern from New York at the NY Times, Jovita assisted the other interns with how to navigate the city. 

     Prior to college, Jovita did not know what career she wanted to pursue; she solely had aspirations to get into a good college. One of her college professors recommended journalism, and at the time Jovita didn’t know what that entailed. However, after finding out more, and meeting a couple with experience in the field, she decided to pursue an internship and “the bug bit.” Jovita grew up watching the news and listening to news talk radio with her mother who taught her it’s value. While exploring journalism, she realized she could share important stories with others as well. 

     Throughout college and graduate school, Jovita enjoyed working at the NY Times. The most significant career takeaway for Jovita was that she wanted to relay the news in a more immediate fashion. This shifted her from the newspaper to broadcasting and prompted her to apply to graduate school. 

     In her first roles in smaller markets in Arkansas and Memphis, Jovita took her leadership skills to a new level. Reminiscing she stated, “I had to do five different jobs to make sure that my main job went well.” Jovita is extremely cognizant of the fact she always has to be on, and her face is known. She ensures to represent herself and her station well in the community. She believes she is fortunate to have worked at three great television stations. Jovita remarked, “I have always had a person in each newsroom who has been a mentor, supporter, and advocate, male and female. They have always just pushed me enough, listened, and advised.” Additionally, Jovita has friends and other coworkers she relies upon. 

     Taking on the role as a lead anchor is the most challenging job Jovita has ever had. She stepped into a position with a big seat to fill at an iconic station, not knowing the opportunity would present itself at the time it did. Someone once told Jovita, “Every day is an audition,” and that phrase has stayed with her. 

The role brings with it a lot of responsibility and pressure. However, Jovita has stepped up to the challenge and successfully made the role her own. She continues to be recognized for her ability to deliver valuable content in a way that makes people want to tune in.  

Additional information & insight from Jovita… 

  • What makes you smile? My son and daughter, the end of a newscast, and a good slice of pizza. 
  • If you could have dinner with anyone, whom would you choose? Jay Z
  • How do you relax? Sleeping, watching television for pleasure, reading, spin, Pilates, time with her kids and friends, exploring new restaurants.  
  • What are bucket list items you have? More travel including visiting Dubai and St. Thomas, meeting Barack and Michelle Obama (it doesn’t have to be at the same time), having a conversation with Oprah. 
  • What advice would you give your younger self? Don’t fall for that guy, save money, realize the importance of mentors and nourish those relationships, don’t let people taint your view of others, have an open mind, maintain your individuality. 
  • What does diversity in leadership mean to you? Any person should want diverse perspectives. To be able to have a difference of opinion and work towards a common goal is important. Anyone can lead, the ability to accept differences adds to leadership. 
  • What is a subject you wish they taught in schools? Cyber awareness, race relations, gender relations
  • Favorite books: The Bluest Eye by Toni Morrison and Absalom Absalom! By William Faulkner
  • Currently reading: The Sun and Her Flowers by Rupi Kaur 
  • Favorite Quote: “To whom much is given, much is required” (Luke 12:48).  

Jovita encourages future leaders to:

Always… listen, be decisive, make sure you have all the facts, be clear on goals/ expectations. 

Never… judge unfairly, lack tolerance, choose not to seek input. 

Follow… the truth, your gut, your heart.

Connect with Jovita: 


Twitter: @JovitaMoore

Instagram: @JovitaMoore